Your inbox is flooded, your voicemail consumed with exhortations from sales people.
Their product is the best. They just want five minutes. They are relationship-focused and so different from all the rest.
The system is broken!
There are thousands of technology companies out there trying to sell their products and services, and thousands of consumers seeking these exact same products and services. And yet the successful marriage of supply and demand is still a very hit-or-miss affair.
This document covers highlights from IDC’s 2010 Buyer Experience Study including emerging buyer-seller relationship dynamics, key drivers in buyers’ IT purchase decisions and opportunities for sellers to impact buyer relationships and sales cycles. For more information visit IDC »
This report qualifies as an “oldie but a goodie” and it’s truth lives in the significant points of misalignment between IT marketing and sales organizations and the prospects and customers they work to reach and influence. It represents thought leadership from across several go-to-market-related practices at IDC and includes commentary from senior IT leaders expressed during an IDC Marketing Operations Board and Sales Leadership Board meetings, at which IDC brought IT marketing and sales executives together to share best practices, review research, and solve common problems. For more information visit IDC »